足球比分

設計分享·品牌設計·logo設計

品牌設計的設計和研究概述

品牌是由文字、標記、符號、圖案和顏色等要素或這些要素構成的組合,用以識別某個銷售者或某群銷售者的產品或服務,并使之與競爭對手的產品或服務區別開來的商業名稱及其標志。品牌是一個集合概念,包括品牌名稱和品牌標志。一個優秀的品牌通常體現在屬性、利益、價值、個性、使用者和文化定位等6個方面。對于卓越品牌的塑造,關鍵在于策劃和設計,在品牌名稱、品牌標識方面塑造差異。


一、從品牌名稱角度分析


足球比分 PINPAIMINGCHENGSHIZHIPINPAIZHONGKEYIYONGYUYANCHENGHUDEBUFEN,YECHENG“PINMING”,RUKEKOUKELE(caco-cola)、BENCHI(BENZ)、AODI(Audi)DENG。YIGEHAODEMINGMINGSHICHANPINHEPINPAICHENGGONGDEYIBAN,YIGEHAODEMINGCHENGKEYITISHENGSHANGPINDANGCIHEPINWEI、TISHENGQIYEXINGXIANG、BIANYUSUZAOPINPAIXINGXIANG、JIESHENGDALIANGGUANGGAOFEIYONG、SHIPINPAIZICHANXUNSUZENGZHI。CHANGJIANDEPINPAIMINGCHENGMINGMINGZHUYAOYOU:GENJUCHANPINSUOTIGONGDELIYIHEZHUYAOGONGNENG、ZHUYAOCHENGFEN、WAIGUANTEDIANMINGMING;GENJUCHANPINCHUANGSHIRENHUOQIYEMINGMINGMING;GENJUMINGREN、MINGDIHUOMINGSHENGMINGMING;GENJUWAIYUDUYINMINGMING;GENJUSHUZIHUOWUYIYIDEDUZHUANWENZIMINGMING;GENJUJIFAJIJILIANXIANGDEWENZIMINGMING。ZAIPINPAIMINGCHENGDEQUEDINGGUOCHENGZHONG,YISHIXUYAOGOUSIQIAOMIAO,TUCHUTESE。RUITXINGYENEIDE“FANGZHENG”。SHOUXIAN,“FANGZHENG”ERZIYUNHANFENGFU:“FANGZHENG”JIYIFANGZHIZHENG、YIFANGZHIZHONG、YIFANGZHIZHU,ZHIBEIDAFANGZHENGDIANZIXITONGWEIQUANQIUZHONGWENDIANZIPAIBANJISHUDEZHUTIHEZHENGZONG,JUSHIJIELINGXIANDIWEI;“FANGZHENG”JIFANGFANGZHENGZHENG、GUIGUIJUJU,TIXIANLEBEIDAFANGZHENGJITUANGONGSIYIFAJINGYING、CHENGSHIJINGSHANGDEJINGYINGZHIDAO,YEFANYINGLEGONGSIYUANGONGPUSHI、YANJIN、QIUSHIDEKEXUEJINGSHEN;“FANGZHENG”JIBAFANGZHIZHENG,YOUXINAGEFANGYOUSHIZHIYI,TIXIANLEGONGSIBOCAIZHONGCHANG、GUANGZHAOTIANXIAYILIURENCAIDEBODAXIONGHUAI;“FANGZHENG”HUANYOUANHANJICHUXIONGHOU、GONGDIZHASHI、WENBUFAZHANZHIYI。QICI,“FANGZHENG”DEYINGWENSHIFOUNDER,QIHANYISHI“DIANJIZHE、CHUANGLIZHE、DIZAOZHE”,BIAOMINGBEIDAFANGZHENGSHIZHONGWENDIANZIPAIBANXITONGDEKAICHUANGZHE;QIYINYIWEI“FANGDE”,YUHANZIFANGZHENGSHIXIANLEYOUJIPEIHE。ZUIHOU,ZAICONG“FANGZHENG”PINPAIDETUBIAOSHANGKAN,QILITIXINGZHUANGBIAOXIANWEIZHONGJIANDEBAISEFANGKUANGWEIZHENGFANGXING,FENBIEYUYOUSHANGJIAOHEZUOXIAJIAODEHEISEBUFENGOUCHENGZHENGFANGTI,YUWENZI“FANGZHENG”XIANGYIZHI;QIPINGMIANXINGZHUANGBIAOXIANWEIYOUSHANGJIAOHEZUOXIAJIAODEHEISEBUFENXIANGLIANGGEJIANTOU,YOUSHANGJIAOXIANGSHANGDEJIANTOUBIAOSHIKEJIDINGTIAN,ZUOXIAJIAOXIANGXIADEJIANTOUBIAOSHISHICHANGLIDI,YIWEIZHUBEIDAFANGZHENGJITUANDEGAOKEJICHANYESHIXIANGTIANLIDIDESHIYE。RUFUZHUANGXINGYEDEBOSIDENG,QIZHONGBORUTUBOLANG,DAIBIAOLEQIANJINDEFANGXIANGHECHAOLIU,SIRUTONGSILING,JUYOUWANGZHEQIGAI,SHIYENEIDELINGDAOZHE,DENGRUTONGYIZHONGQUDONGLI,BUDUANXIANGQIANFENJIN,YUSHIJUJIN。RUBAIJIUXINGYEDE“JINLIUFU”,QIANGDIAOFUWENHUA,“YUZHIZUN”,QIANGDIAOGAOGUI。ERSHIZHUYINEIHAN,QINGSHENYIZHONG。RU“HONGDOU”SHIYIZHONGZHIWU,YOUCHENG“XIANGSIZI”HUO“XIANGSIDOU”SHIRENMENCHANGYONGDEXIANGQIANSHIWU,SHIMEIHAOQINGGANDEXIANGZHENGWU。JIANGSUHONGDOUJITUANJIUYI“HONGDOU”ZUOWEICHANPINDEPINPAIHEQIYEMINGCHENG。HONGDOUZHISUOYIJUYOUJIAOGAODEZHIMINGDU,ZHUYAOSHIYINWEI“HONGDOU”YICIYUAIQINGYOUGUAN,QIYINGWENSHITheSeedofLove(AIDEZHONGZI)。TIQITA,JIHUISHIRENMENXIANGQITANGDAIDASHIRENWANGWEIDEQIANGUJUEJU,JIHUIGOUQIRENMENDEXIANGSIZHIQING。CIWAI,HONGDOUZUOWEIPINPAI,YEBIAODALEQIYEDUIXIAOFEIZHEDEGUANAI。JIEZHU“HONGDOU”CHUANQING,NIANQINGDEQINGLVTONGJIADEYOUZIYIHONGDOUFUZHUANGJITUOQISIXIANGZHIQING。RUTCLDEYUYIJIUSHITodayChinaLion(JINRIZHONGGUOXIONGSHI),TAGEIRENDONGFANGSHUISHIRUJINMENGXING,DAYOUNUHOUZHENTIAN、WEIMENGLINLINDEXINGXIANGYUYI。SANSHIJIANJIEXINGMU,YIDUYIJI。LAIZIXINLIXUEJIADEYIXIANGDIAOCHAFENXIJIEGUOBIAOMING,RENMENJIESHOUDAODEWAIJIEXINXIZHONG,83%DEYINXIANGTONGGUOYANJING,11%JIEZHUTINGJUE,3.5%YILAICHUMO,QIYUDEYUANYUWEIJUEHEXIUJUE。JIYUCI,WEILEBIANYUXIAOFEIZHERENZHI、CHUANSONGHEJIYI,PINPAIMINGCHENGDESHEJIXUYAOYIDU、YIJI、YIREN、YICHUAN,XUYAOZHIGUANXINGXIANGHUA、DUTEJIANJIEHUA、GEXINGHUA,RUCAOYUANXINGFAGONGSIDEWUJINIUROU、CAOYUANLVJI;RUWAHAHA、MENGNIU;RULANSEJINGDIANDENGDENG。ZONGZHI,PINPAIMINGCHENGDEMINGMINGXUYAOJIANDAN、YIXIE、YIDU、YIREN、YIJI;XUYAOYUPINPAIXINGXIANGTEDIANWENHE;FAYINXIANGLIANG、YUEER;XUYAOBIMIANYUMUBIAOXIAOFEIZHESUOZAIDIDEWENHUABEIJINGXIANGBEI;XUYAOHEHUFALVGUIDING。


二、從品牌標志分析


PINPAIBIAOZHISHIZHIPINPAIZHONGKEYIBEISHIBIEDANBUNENGYONGYANYUCHENGHUDEBUFEN,TONGCHANGYOUTUAN、FUHAOHUOTESHUYANSEDENGGOUCHENG,YECHENG“PINBIAO”,RUSIGEPINGXINGLIANGLIANGXIANGJIAODEYUANQUANJIUSHIAODIDEPINPAIBIAOZHI。ZAIPINPAIBIAOZHIDESHEJIZHONG,YAOSHIDIAN、XIAN、MIAN、TIHESECAIQIAOMIAODIDAPEIQILAI,CONGERYOUXIAODICHUANDAYUQIDESHIJUEXIAOGUO。RU“M”ZHEGEHENPUTONGDEZIMU,DUIQISHIYIBUTONGDEYISHUJIAGONG,JIUXINGCHENGBIAOSHIBUTONGSHANGPINDEBIAOJIHUOBIAOZHI:XIANYANDEJINHUANGSEGONGMEN“M”SHIMAIDANGLAO(McDonald's)DEBIAOJI。YOUYUTALENGJIAOYUANRUN,SEDIAOROUHE,GEIRENZIRANQINQIEZHIGAN。XIANRUJIN,MAIDANGLAOZHEGE“M”XINGBIAOZHIYIJINGCHUXIANZAIQUANSHIJIE73GEGUOJIAHEDIQUDESHUBAIGECHENGSHIDENAOSHIQU,CHENGWEIHAIZIYIJICHENGRENMENZUIXIAIDEKUAICANBIAOZHI。YUMAIDANGLAODESHEJIWANQUANBUTONG,MOTUOLUOLA(Motorola)DE“M”SUIRANYEZHIQUYIGEZITOU“M”,DANSHI,MOTUOLUOLACHONGFENKAOLVDAOZIJIDECHANPINTEDIAN,BAYIGE“M”SHEJIDELENGJIAOFENMING,SHUANGFENGTUQI,TUCHULEZIJIZAIWUXIANDIANLINGYUDETESHUDIWEIHEGAOKEJIDEXINGXIANG。DUIYUPINPAIBIAOZHIDESHEJIYUCEHUA,XUCONGYIXIAJIGEFANGMIANQUFENXI:


(一)圖形方面


ZAIBIAOSHIDESHEJIGUOCHENGZHONG,QITUXINGYINGGAIYUCHANPINTEZHENG、SUOCHUXINGYE、MUBIAOSHICHANGDEWENHUAXISUDENGJIEHEQILAI,YOUXIAOZUHECHENGBUTONGDETUAN。RUZHIXIANDAIBIAOLEGUODUAN、JIANDING、GANGYI、LILIANG、YOUNANXINGGAN;QUXIANHUOGUXINGDAIBIAOLEROUHE、LINGHUO、FENGMAN、MEIHAO、YOUYA、YOUMEI、SHUQING、XIANRUO,YOUNVXINGGAN;SHUIPINGXIANDAIBIAOLEANDING、JIJING、KUANKUO、LIZHI、SIWANG、DADI、TIANKONG,YOUNEIZAIGAN;CHUIZHIXIANDAIBIAOLECHONGGAO、SUMU、WUXIAN、BEIAI、NINGJING、JIQING、SHENGMING、ZUNYAN、YONGHENG、QUANLI、KANGJUBIANHUA;XIEXIANDAIBIAOLEWEIXIAN、BENGKUI、XINGDONG、CHONGDONG、WUFAKONGZHIDEGANQINGYUYUNDONG;CANCHABUQIDEXIEXIANDAIBIAOLESHANDIAN、YIWAISHIGU、HUIMIE;JUCHIZHUANGZHEXIANDAIBIAOLEJINZHANG、YAYI、TONGKU、BUAN;LUOXUANXIANDAIBIAOLESHENGTENG、CHAORAN、QUZHE、TUOSUZHIGAN;YUANXINGDAIBIAOLEYUANMAN、TUANYUAN、JIANDAN、JIEJU,GEIRENPINGHENGGANHEKONGZHILI;YUANQIUTIDAIBIAOLEWANMAN、CHIXUDEYUNDONG;TUOYUANXINGDAIBIAOLETUOXIE、ZHONGHE、BUANDING;DENGBIANSANJIAOXINGDAIBIAOLEWENDING、LAOGU、YONGHENG。


(二)色彩方面


XUDUOPINPAITONGGUOSECAIDEHELIPIPEI,JUYOUJIAOQIANGDESHIJUECHONGJILIHELIANXIANG,DADAOLEHENHAODEXIAOGUO,RUYIJIAJIAJU、SUNINGDIANQIDELANHUANGXIANGJIAN、GUOMEIDIANQIDEHONGLANXIANGJIANDENGDENG。ZAISECAIDEXUANZEHEDAPEIGUOCHENGZHONG,YINGZHUYIMUBIAODUIXIANG、JIJIE、WENHUA、CHAOLIUYUSHIDAIDENGYINSU,YOUXIAOZUHEBUTONGDEYANSE,RUBAISE,FUMIANDELIANXIANGYIYISHIBEIAI、TOUJIANG、KONGBU、SHIRUO,ZHENGMIANLIANXIANGYIYISHICHUNZHEN、QINGJIE、MINGKUAI、JIEBAI、ZHENJIE;HEISEFUZELIANXIANGYIYISHICHENMO、JUEWANG、BEIAI、KONGBU,ZHENGMIANLIANXIANGYIYISHIJINGJI、QUANGUI、GAODANG、CHENSI、JIANCHI、YONGGAN、SHENMI;HUISEDEFUMIANLIANXIANGYIYISHILIANJIA、WURAN,ZHENGMIANLIANXIANGYIYISHIZHONGYONG、PINGFAN、WENHE、QIANRANG、ZHISHI、CHENGSHU;HONGSEDEFUMIANLIANXIANGYIYISHIWEIXIAN、JIDU、BUAN、XIANXUE,ZHENGMIANLIANXIANGYIYISHIXIYUE、XINGFU、KUAILE、AIQING、RELIE、REQING;CHENGSEDEFUMIANLIANXIANGYIYISHIQIZHA、JIDU,ZHENGMIANLIANXIANGYIYISHIJIJI、LEGUAN、MINGLIANG、XINGFEN、HUANLE、GUOSHI;HUANGSEDEFUMIANLIANXIANGYIYISHIBEIBI、SEQING、BINGTAI,ZHENGMIANLIANXIANGYIYISHIQUANWEI、HUIHUANG、ZHIHUI、KUAIHUO、CAIFU、HUANGJIN;LANSEDEFUMIANLIANXIANGYIYISHIGUDU、SHANGGAN、YOUYU,ZHENGMIANLIANXIANGYIYISHISHENSUI、NINGJING、XIWANG、ZHIHUI、ZHUIQIU、DAHAI;LVSEDEFUMIANLIANXIANGYIYISHIZHINEN、JIDU、NEIJIU、YOUDU,ZHENGMIANLIANXIANGYIYISHIXIWANG、ANJING、HEPING、ZIRAN、QINGSONG、CHENGCHANG;QINGSEDEFUMIANLIANXIANGYIYISHICHENMEN、XIAOJI,ZHENGMIANLIANXIANGYIYISHICHENGSHI、CHENZHU、HAIYANG、GUANGDA、YOUJIU、ZHIHUI;ZISEDEFUMIANLIANXIANGYIYISHIJIAOLVBUAN、YOUCHOU、AIDAO,ZHENGMIANLIANXIANGYIYISHIYOUYA、GAOGUI、ZHUANGLI、SHENMI、YONGYUAN、QIPO;JINSEDEFUMIANLIANXIANGYIYISHIFUHUA,ZHENGMIANLIANXIANGYIYISHIMINGYU、FUGUI、ZHONGCHENG、GUOSHI;YINSEDEFUMIANLIANXIANGYIYISHIFUHUA,ZHENGMIANLIANXIANGYIYISHICHUNJIE、FUYOU、XINYANG。


(三)字體方面


ZAIZITIDESHEJIHECEHUAGUOCHENGZHONG,YINGSHIZITIYUSHANGPINSHUXINGXIANGWENHE。GENJUSHANGPINDESHUXING,XUANZEQIADANGDEZITI,YAOYOUMEIGAN,SHISHIJUESHUSHI;YAONENGXIYINYUEDU、YIYUYUEDU;YAOYIYUCHUANBO。RU“YUANHUADEZITI”YIRANGRENLIANXIANGDAOXIANGZAO、GAOBING、TANGGUO;“YOUXIXIANGOUCHENGDEZITI”YIRANGRENLIANXIANGDAOXIANGSHUI、HUAZHUANGPIN、XIANWEIZHIPIN;“JIAOXINGZITI”YIRANGRENLIANXIANGDAOJIXIE、GAOKEJI、GONGYEYONGPINLEIDECHANPIN。HUAZHUANGPIN,QIPINPAIBIAOZHIDUOYONGXIANXI、XIULIDEZITI,YIXIANSHINVXINGDEROUMEIXIUQI;SHOUGONGYIPIN,QIPINPAIBIAOZHIZITIDUOYONGBUTONGGANJUEDESHUFA,YIBIAOXIANSHOUGONGYIPINDEYISHUFENGWEIHEQINGQU;ERTONGSHIPINYUWANJU,QIPINPAIBIAOZHIDUOYONGCHONGMANZHIQIDE“TONGTI”,HUOPODEZIXINGYIYUTONGXINXIANGTONG。YIBANLAISHUO,CHUANTONGDEGONGYIPIN、MINJIANYISHUPIN、FANGGUZHIPINDENG,QIBIAOZHIZIDUOYONGGUDIANTI;QITACHANPIN,TEBIESHIYUDANGJINDEKEJI、SHENGCHANHESHENGHUOFANGSHIDEBIANHUAXIXIXIANGGUANDEQICHE、DIANZICHANPIN、SHIZHUANGDENGDEPINPAIBIAOZHIZIZHIZUO,ZEDOUSHIZHUIQIUSHIDAIGANDE,YINCIYINGCAIYONGXIANDAITIZIXING,YIYUCHANPINDENEIRONGSHUXINGXIANGWENHE。


ZONGZHI,PINPAIDECEHUAYUSHEJIXUYAOZAIMINGCHENGHEBIAOZHILIANGGEFANGMIANSHIYINGSHICHANGXUQIU,XUYAOYUSHIJUJIN,CHAOYUESHIKONGXIANZHI。TONGGUOCHANPINLEIBIE、BAOZHUANG、JIAGE、CHANPINSHUXING、SHIYONGZHEXINGXIANG、GONGGONGGUANXI、XIANGZHENGFUHAO、GUANGGAOFENGGE、SHENGCHANSUOZAIQUYU、GONGSIXINGXIANGDENGLAISUZAOPINPAIGEXING;TONGGUOCHUANBOPINPAIGUSHI,SUZAOPINPAILIANXIANG,SHIXIAOFEIZHELIANXIANGDAOCHANPINTEZHENG、XIAOFEIZHELIYI、XIANGDUIJIAGE、CHANPINLEIBIE、SHENGHUOFANGSHI、SHIYONGDUIXIANG、JINGZHENGDUISHOU、SHIYONGFANGSHIDENG。TONGGUOSHEJIHECEHUACHUANGXINCONGERDUIPINPAIJINGZHUNDINGWEI,JINXINGLITIHUACHUANBO,JINERSUZAOQIANGSHIPINPAI。


深圳市立正設計顧問有限公司,深圳專業的VI設計公司、logo設計公司、品牌形象設計公司。立正設計以策略指引設計為核心理念,打造獨特的視覺傳播符號(以標志設計、logo設計、VI設計、包裝設計、畫冊設計等)為表現形式,為企業提供成熟的全方位的視覺解決方案。我們認為一個好的、獨具價值的品牌設計,不只是形式,不只是技巧,不只是視覺,它更應是思想的透析與策略的指引;其內涵指向應獨具市場穿透力、溝通力與推廣力,其表象風格應是國際化、本土性及品質化的。如此這般的內外兼修,精心砥磨,出色而具價值的品牌設計才是最有傳播力量的武器。

立正設計——品牌形象構建專家

設計咨詢:

0755-2104 5776

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